Direct Mail

The history of direct mail marketing tells us that businesses have been using direct mail for over 185 years. That’s why it’s sometimes considered an antiquated option for those who haven’t done their due diligence on this thriving marketing medium. Not only has direct mail marketing always been an effective option, but it’s evolved drastically since 1835. It’s now well-positioned to be an even more powerful way to reach your target markets than ever before.

Take millennials for example. On the surface, most people would guess that Generation Y prefers digital marketing. After all, they grew up with the internet, email, and social media. The truth is quite the contrary, however. Millennials love direct mail. About 80% of them look forward to receiving their physical mail every day and almost 60% say they find it more useful than email. Furthermore, when you compare them to Generation X and baby boomers, millennials are more likely to take action on the marketing mail they receive.