The most successful targeting method for Facebook ads of any type is remarketing, or showing ads to previous website visitors. Advertisers can easily track and retarget previous visitors via the Facebook Pixel. Further options for segmenting this audience exist based on the pages that were viewed, the amount of time elapsed since the last visit, the total amount of time spent on the site, and much more.

Building off the remarketing list, dealerships can also create a similar-to-remarketing audience where Facebook finds users that are similar to your previous website visitors. This is a relatively opaque process, but tends to produce moderate success at a low additional cost.

A third recommended targeting option requires integration with a custom third-party data provider, but allows dealerships to target in-market vehicle buyers. These audiences give dealers the ability to target buyers based on their make of interest, whether they want to lease or buy a vehicle, and even which model they’re considering. Pair a custom audience with vehicle sets for maximum targeting accuracy!

2020 AUTOMOTIVE INDUSTRY REPORT cites that 40% of all car sales will be from display advertising and social media.If your dealership ignores this avenue, see your car sales fall behind the competition. Resent studies show that 78% of car shoppers use mobile devices to do research when making a car purchase and 69% while standing on-premise, at the dealership. 25% of people research vehicles before visiting a dealership.

Ad spend is also on the rise. Optimize your auto sales strategies to include native advertising, Facebook’s list-based retargeting and remarketing advertising, chances are that you are likely to fall behind because your competition is.